Andrew Dobson has been a technologist in the creative process since the early days of the web. Formerly a Flash developer, he bootstrapped BSkyB’s first creative technology team before moving into agency Technical Director positions at Grand Union, Wolff Olins and Poke, where he put an AI Hologram on the BAFTA red carpet in 2019 and landed a plane over Broadband. He now runs Creative Design and Technology at Merlin, co-designing a new generation of attractions where families can play together.