Aydha Mehnaz is a Bangladeshi-French fashion communications expert based between Paris and New York City. She is Head of Global Brand Relations for Moynat, a luxury leather goods and accessories brand under LVMH. Previously, she led VIP and media relations at Thierry Mugler within L’Oréal Group, forging partnerships with Beyoncé, Dua Lipa, Kylie Jenner, BLACKPINK, and Bad Bunny that brought the brand to the forefront of fashion and pop culture. A Forbes 30 Under 30 Europe honoree, Aydha began her career as a digital creator in Bangladesh.