Bouchra Kaabouz is Senior Vice President Commercial Strategy, Offers and Communication at Air France-KLM, where she leads strategic transformation initiatives across commercial strategy, product, offers and communication.
With more than 14 years of experience spanning strategy consulting, transportation, logistics and travel, she has held several leadership roles within the Group, including SVP Commercial Strategy, Vice President Group Strategy and Group Strategy Director. Prior to joining Air France-KLM, she worked at Accenture Strategy and XPO Logistics.
Her expertise covers growth strategy, large-scale transformation, digital product leadership, partnerships and commercial performance optimization in complex international organizations. She is particularly recognized for driving cross-functional execution and scaling new business activities at Group level.
Bouchra graduated from AgroParisTech with a specialization in Finance and Business Management and also completed the INSEAD Business Strategy Certificate Programme.