Burns leads content strategy, partnerships and creator engagement for the UK, Ireland and the Nordics at the platform, overseeing TikTok’s deepening relationships with UK and European publishers while supporting its thriving creator ecosystem.
With more than 20 years of experience across media and technology, Burns plays a key role in ensuring both creators and media partners succeed as TikTok continues to grow as a cultural force in the entertainment industry. He has also led the development of long-term partnerships, such as TikTok’s ongoing collaboration with BAFTA, underscoring the platform’s commitment to the creative industries.
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