Dr. Rebecca Swift is a globally recognized expert in visual insights, creative trends, and commercial imagery. She leads Getty Images’ creative strategy, shaping the imagery and video used in award-winning advertising, editorial, and design worldwide. With more than 20 years in the photography industry, Rebecca pioneered visual research methodologies at Getty Images and has been instrumental in advancing authentic representation in commercial visuals, particularly around women, aging, and disability. Her work focuses on understanding the cultural and societal shifts that influence visual communication and creative storytelling. Rebecca has been recognized by AdAge as one of its “20 Women to Watch” and was named the “Most Influential Leader in UK Visual Media” in 2020. She also holds a PhD in Photography, specializing in commercial creativity and the evolution of visual trends in advertising.