Jaya Asokan is Fair Director of India Art Fair, bringing nearly three decades of experience across art, design, and culture. With a background in graphic design from Parsons School of Design, she has worked in the U.S. and India across design firms, auction houses, and galleries. At IAF, she has expanded international participation, accessibility, and year-round programming, while championing craft and design. Her leadership emphasises sustainability, emerging voices, and cross-disciplinary engagement within contemporary culture.