Joel Marlinarson is ‘the weatherman of social media strategy’ and founder of Coldest Creative, decoding the 'why' behind what's viral and forecasting what's next for brands. Through sharp marketing breakdowns, Joel educates brands and creators on the cultural patterns shaping audience attention.
Beyond commentary, Joel’s practice spans consultancy, campaigns and workshops for global brands including Sephora, British Vogue and Marks & Spencer. Recognised as a SXSW 2026 Visionary Voice, Joel frequently shares insights on brand building across Vogue Business, BBC News and Ad Age.