Professor Jonny Freeman is a specialist in creative arts and media research, with a combined academic and commercial focus on digital media psychology. From a starting point of fundamental research and methods he leads his teams to generate positive impact through application of their interdisciplinary approach to work at the intersection of the Creative Industries, Psychology, Design, and Computing. He does this through a unique range of roles: Director of the CoSTAR Foresight Lab; Director of Goldsmiths Futures of Creativity Institute; Academic Lead for Knowledge Exchange and Professor of Psychology at Goldsmiths; and founder and Managing Director of Goldsmiths’ spin-off company, i2 media research limited.