Guided by authenticity and purpose, Kenny Ethan Jones is an entrepreneur, author and activist who has established himself as an emerging leading voice in inclusion and representation in business.
Kenny first launched into the spotlight after making history as the first trans man to front a global period campaign, contributing to a broader shift in how menstruation and reproductive health are represented in mainstream culture.
His experiences led to him launching a business of his own: LostFame, a masculine-styled period underwear brand designed for people who have historically not seen themselves reflected in mainstream brands. LostFame has since expanded into LostFame Media, a social strategy partner aimed at supporting other diverse business founders.
As a speaker and educator, Kenny has worked with Spotify, HM Government, Lloyds Banking Group, Gymshark, Sony, Instagram, Ben & Jerry's and Ofcom to name a few.
Dear Cisgender People: A Guide to Allyship and Empathy, Kenny’s deeply personal memoir published in 2024 was described as a powerful call-to-arms, equipping all its readers with the tools to step forward as allies and to create a safer world for trans people everywhere.