Laura has over 18 years of experience in creative and commercial roles, driving growth and innovation across media, tech, and publishing. She currently serves as Head of Creative Industries at Digital Catapult, where she develops and implements strategies to enhance the creative industries' adoption of advanced digital technologies, including AI XR, 5G, IoT, and Quantum. Her role includes leveraging Digital Catapult's portfolio of virtual production studios, immersive labs, and 5G testbeds to unlock industry potential.