Lauren leads brand and digital strategy for Official Charts – the trusted international data business and cultural institution that has tracked Britain’s own music habits since 1952.
Since joining the company in 2011, Lauren has reinvented the communications strategy and digital footprint, building the modern Official Charts brand as we know it today. From birthing the now-iconic Number 1 Award, to reflecting shifts in consumption with the introduction of new weekly charts for the likes of Vinyl, Afrobeats, Trending songs and more.
With front row seats on music consumption, Lauren and her team tell the stories behind the artists, the releases and the viral moments impacting the charts, and are right there with them to celebrate as they take their place in cultural history, each and every week.