Lucy Halliday is VP, Business Development International at AMC Global Media , where Lucy leads distribution strategy across streaming, AVOD and FAST across the UK and wider international markets. Lucy works closely with platform partners to scale premium genre brands across connected TV, IP and free‑to‑air environments, with a focus on addressable advertising and sustainable monetisation. Lucy has played a key role in expanding AMC Global Media ’s footprint across major UK platforms and is a regular industry speaker on the future of free streaming and hybrid TV.