Visit ten promising Dutch startups, presented by the Dutch Embassy and ROM Utrecht Region, ready for early conversations, pitches and collaboration.

Pitch sessions take place at 10 AM and 2 PM.

Patrick Willer, Founder, Innovation Network — A Dutch community and platform helping businesses and leadership teams harness AI through meetups, keynotes, dinners and on-demand coaching.

Sander van der Kolk, Co-founder Jamr — A live music discovery app for concerts and festivals, helping fans find local shows, follow artists, and plan nights out with friends.

Thies Godding, Brand & Business Developer Boldly-XR — An XR studio creating immersive experiences across VR, AR, and interactive installations for brands, education and events.

Kees van Dorp, Founder & CEO, and Ragna Hes, Co-Founder & CCO Instama — An AI-powered marketing platform that turns brand strategy into on-brand content, helping companies produce faster without losing their identity.

Holger Schwedt, Co-founder & Inge Zoet Project manager Persona 3D — A media studio using real-time game technology to create emotionally compelling digital characters and live experiences at the crossroads of entertainment, music, and events.

John Wittmaekers, Co-Founder Loookhere — A GPS-powered storytelling platform that triggers location-based audio experiences for visitors, turning travel routes, heritage sites and city destinations into hands-free, immersive narratives.

Danna Mulya, CEO Podego — A startup using AI to create personalised audio guides for museums and cultural venues, available in 30+ languages and multiple storytelling styles.

Floris Smit, Founder & IX Producer, UpscaleXR — A production house specialising in large-scale XR for live events and cultural institutions — the only European organisation consistently running 100 to 300 simultaneous headsets.

Roger Oliveira, Co-Founder Ver.ID — Reinventing online identity: from simple age checks to official business verification, access any credentials you need straight from your customer’s identity app.

René van Engelenburg, Artistic & General Director Dropstuff Media — A pioneer in immersive media design, creating interactive public installations and experiences that blend new technology with storytelling for festivals, museums, and cultural organisations. dropstuff.nl

Presented by ROM Utrecht Region and the Embassy of the Kingdom of the Netherlands in London. ROM Utrecht Region is the regional development agency that stimulates innovation and sustainable growth in the Province of Utrecht and the Gooi and Vecht region.

Patrick Willer

Sessions

NL Lounge Pitch Session

NL Lounge Pitch Session