Paul Hourican is the Head of Namier Creative Industries, leading its strategy and investments across music, technology, and the creator economy.
Formerly Global Head of Music Operations at TikTok, Paul played a central role in scaling the platform into one of the most influential forces in global music and culture. He built and led cross-functional teams responsible for partnerships, strategy, and go-to-market execution, driving TikTok’s engagement with users, artists, labels, and the wider creative ecosystem.
During his tenure, TikTok launched numerous industry-defining initiatives, including In The Mix (the platform’s first live music experience and largest-ever livestream), the rollout of SoundOn, its artist distribution service, and multiple Cannes Lions-winning campaigns. He was recognised by Billboard among its Global Power Players for his outstanding impact on the modern music business.
Before TikTok, Paul held senior international roles at YouTube (Head of International Artist Marketing) and MTV Networks (Head of Talent & Music).
He holds a degree in Business, Marketing & E-Commerce from the University of Westminster.