Paulo Pimentel is an expert in designing brand experiences, museums, and visitor attractions. A fully qualified architect with more than 25 years of international experience, he has worked with Foster + Partners, BDP, Arup, and Imagination–one of the world’s leading brand experience agencies.
Throughout his career, Paulo has developed innovative experiences for global brands and cultural institutions, creating content-led environments that communicate stories in a compelling and memorable way. His projects focus on driving behavioral change, strengthening reputation, increasing advocacy, and expanding visitation.
He has led multidisciplinary teams in the design and delivery of large-scale projects across Europe, the Middle East, and Asia, working across architecture, exhibitions, immersive environments and experience design.
Most recently, Paulo spent 12 months in Saudi Arabia leading a Public Investment Fund-supported startup in the education sector. During this period, he recruited and mentored a creative team while building an external consultant network to develop an immersive educational platform focused on teaching future skills in progressive, technology-rich environments.
Paulo was proud to speak at the Knowledge of Design 2025 on design systems and the conditions required for creativity to thrive.