Rachel Allison is the founder and Head of Cultural Storytelling leading the charge of Axe + Saw, a storytelling studio that helps brands earn attention rather than buy it. Fifteen years in, her work has always started from the same place: a real human insight, not a focus group.
She founded Axe + Saw 5 years ago to challenge the norms around agency culture - how it's built, who builds it. For a fiercely independent studio, the client list does the talking: Spotify, Volvo, Feeld, Arsenal + Vinted. Now operating across London and New York - the studio has grown on one bet - that earned stories travel further than paid ones ever could.
RA