Architect with a built portfolio, now tackling the global single-use packaging crisis with CLUBZERO.
Safia Qureshi serves as Founder and CEO of CLUBZERØ, where she combines award-winning architectural expertise with cutting-edge technology to pioneer the future of Reuse Systems. Trained at UCL and the Royal College of Art, Safia's unique background in both built environment design and digital innovation positions her as a global leader in the rapidly expanding circular economy technology sector.
In 2015 launched the creative design agency Studio [D] Tale. With a visionary approach, Safia has been instrumental in spearheading impactful projects since the founding of Studio [D] Tale. She incubated and launched CLUBZERØ in 2018 earning accolades from renowned institutions such as the Ellen MacArthur Foundation, IDEO, Fast Company, Footprint and D&AD.
CLUBZERØ was born of Safia’s interest in technology and design and how their intersection can boost the circular economy. Beginning as an idea to change distribution methods and feed a growing population, CLUBZERØ set out to replace a waste economy with a reuse economy.