WB

Will Beardmore

Director of Fan Data Strategy

Universal Music Group

Over 15 years of experience making noise on the internet for global superstars and up and coming artists at major record companies. My career has taken me from being an in house digital creative at EMI, through running campaigns for Warner, Parlophone, Island Records and most recently leading the digital efforts at Atlantic Records UK. Lucky to be able to include campaigns for Ed Sheeran, Fred Again.., Burna Boy, Hozier, Iron Maiden, U2, Mumford & Sons, Robyn, Royal Blood, Biffy Clyro, Tinie Tempah, Arrdee, Meduza, Disclosure, Sigrid and many more as well as managing and mentoring some of the industry’s brightest stars into senior positions.