British Music Embassy (BME)

At SXSW every year since 2008, The British Music Embassy has aimed to provide UK&NI artists, labels and managers with the gold standard showcase platform. At SXSW London BME will curate and produce a pop-up venue at Devonshire Square / DSQ across the first two nights of the festival. We will be bringing the same production values you would expect at our show in Austin and some of our favourite acts from our showcases there, past, present and future.

The shows are delivered by our friends at Production Park, with support from Allen & Heath, ALT, Creative Technology and a host of other production partners. The event is produced by a not for profit partnership of UK rights collection bodies and trade associations; The BPI, The British Council, PPL, PRS For Music, PRSF, UK Music and supported by The Department of Business & Trade.