MG Empower is a global integrated marketing agency built as a multidisciplinary collective, combining cultural intelligence with a bespoke, solution-driven approach to modern brand building. Founded in 2017 by Maira Genovese, the agency has evolved beyond influencer marketing into a full-service partner, seamlessly integrating brand experience, strategy, OOH, creative, social, media and data.
Partnering with some of the world’s most influential brands, including Bumble, Sol de Janeiro, SKIN1004, Chopard, Persil, Tangle Teezer and Dior, MG Empower designs and executes integrated campaigns that connect brands with audiences across more than 40 markets and in over 17 languages. Its model blends global scale with local nuance, powered by a network of over one million creators and proprietary technology that drives both cultural relevance and measurable impact.
Operating at the intersection of influence, creativity and brand experience, MG Empower builds brand ecosystems that extend beyond digital touchpoints into lived, immersive moments. From large-scale cultural activations to socially driven storytelling, the agency creates work that moves seamlessly across platforms, regions and communities, reflecting how audiences engage today.
MG Empower is taking to the stage at SXSW London 2026 to host, a 30-minute panel on Thursday, 4th June at 83 Rivington Street The session explores why physical experiences are becoming the emotional anchor of modern marketing, and what that means for brands navigating an algorithm-driven world.