As AI and algorithms dominate reach, brands face a new challenge: attention without connection. This panel examines why physical experiences are becoming essential again, not as a replacement for digital, but as its emotional anchor. From global market perspectives to the rise of experiential retail led by lifestyle and tech brands, we’ll explore how IRL creates trust, memory and meaning in an overstimulated world.
83 Rivington Street (Arch 2)
June 4, 2026, 3:15 - 3:45 PM