Beyond the Logo: How Technology drives Competitive Advantage

Truman Brewery (SXSW London Stage)

June 1, 2026, 12:40 - 1:10 PM

Beyond the Logo: How Technology drives Competitive Advantage

Formula 1 has become one of the world’s most advanced high-performance environments, where data, AI and real-time decision making can directly influence results. Join Oracle Red Bull Racing and Oracle as they explore how technology is reshaping performance on and off the track — and what businesses across every industry can learn from the sport’s relentless pursuit of competitive advantage.

Beyond the Logo: How Technology drives Competitive Advant...