Deconstructing IP: The Cake Theory of Music, Film & Sports — From Cultural Ideas to Tradeable Global Assets is a visually led masterclass that uses the Cake Theory framework to make IP accessible, memorable and commercially legible across music, film and sports.
The session shows how ideas are structured, owned, monetised and expanded, then connects that understanding directly to trade: how properly packaged rights become licensable, financeable and export-ready assets.
For Africa, the focus is on turning creative abundance into structured export value through better rights clarity, packaging and global market access. For the wider world, including markets such as India, Japan, South Korea and Brazil, the focus is on how the UK can serve as a hub for structuring, financing and scaling globally relevant cultural IP.