Fashion in Gaming: Building the Gaming IP Distribution Layer for Fashion

Devonshire Square (UK House (Sir Devonshire Square Hotel))

June 4, 2026, 10:50 - 11:10 AM

Fashion in Gaming: Building the Gaming IP Distribution Layer for Fashion

Fashion is locked out of gaming. Every garment a brand creates gets rebuilt three to five times to reach a single game, weeks of work, thousands of dollars, and the cultural moment is gone before it lands. A $180B market that fashion can barely reach, and where brand IP gets lost the moment it leaves the studio. Alvalan is changing that. We've built the infrastructure that turns a sketch into a game-ready wearable in minutes, the same standardising role Spotify plays for music, but for fashion in gaming. And we're doing it in a way that protects and authenticates brand IP automatically as it moves from design to deployment.In this session, watch it happen live. Founder and CEO Louise Laing will demo the platform on stage, turning a fashion sketch into a deployable Roblox asset in real time. She'll share the technology behind it, AI-driven caging, rigging and weight painting and how Alvalan is enabling brands to scale into gaming with their IP protected, automated, and earning at every step.It's colourful, it's fast, and it's a category being built in the UK in real time.We want to make fashion in gaming open to everyone and to give brands the tools to own it.Come and see how.