Nature is not a resource. It's the economy.

Juju's Bar & Stage (Jujus Stage)

June 2, 2026, 9:30 - 10:30 AM

Nature is not a resource. It's the economy.

The powers that shape the global economy still treat nature as a background condition, despite our total dependency on land, water, food, energy and stable ecosystems to function. For example, most companies address nature through targets and disclosing use of natural resources, but fail to utilise the fundamental business model to improve how nature is preserved and able to function. Governments treat land and other resources as assets and struggle to balance preservation with economic impetus. This session asks what it would take to treat nature as a fundamental driver of resilience, competitiveness and long-term value.

Nature is not a resource. It's the economy. | SXSW London...