The world doesn’t lack awareness. It lacks people willing to act on what they already know.
In this session, designer Harald Dunnink shares the turning points that led him and historian Rutger Bregman to co-found The School for Moral Ambition, a global movement now spanning 25,000 members across 150+ countries and fellowship programs at institutions including Harvard.
Moral ambition is not a theory, but something you can build by shaping how ideas take form, how people find each other, and how movements grow. A call to redefine success from personal gain to collective progress, and to redesign what we already know is broken.
This session is part of NL House — where Dutch ambition meets a global audience on June 3 at SXSW London. Non-badge holders can apply for entry by signing up via the Luma website. For the full overview of sessions and experiences, visit NL House on Luma.