Everyone in the creator economy is chasing attention. More reach, better timing, whatever the algorithm wants this week.
But the creators and brands who actually last aren't really running on any of that. They're running on something else — and Craig Leslie thinks most people have stopped paying attention to it.
He opens the Creator Economy stage with what that something is, and one question worth keeping in your head for the rest of the day.
Attention is the easy part. So what deserves yours?