Craig Leslie is a strategist, founder, and author working at the intersection of high performance, culture, and decision-making.
He advises founders, creatives, athletes, and scaling businesses on strategy, structure, people, and process, helping ambitious individuals and companies move with greater clarity, precision, and momentum.
His work spans startups, global brands, and high-growth ventures, including businesses scaling towards 9-figure value, one of which is among Europe’s fastest-growing companies. His experience includes work with Amazon, BAT, adidas, ASICS, Tech Nation, KLM, and BTI Entertainment.
Craig is the founder of wabya, a decision clarity platform built for ambitious people navigating complexity, and KENNA, a private social platform for nightlife, culture, and connection. He is also an author, with his second book releasing later this year, and speaks on ambition, identity, decision-making, and the architecture of personal and professional growth.
Craig’s work is rooted in the architecture of ambition: the decisions, systems, relationships, and environments that allow people and companies to move with intent.