Snapchat X Portas present: The Memento Generation - How To Create Value With A New Generation Of Shoppers with Mary Portas and Jamie Laing

Protein Studios (Stage 2)

June 2, 2026, 11:25 - 11:55 AM

Snapchat X Portas present: The Memento Generation - How To Create Value With A New Generation Of Shoppers with Mary Portas and Jamie Laing

New research from Snapchat and Portas reveals that Gen Z is reshaping what value means in retail. Rather than prioritising speed and convenience alone, many young shoppers seek experiences that feel social, memorable and worth sharing. This panel will explore the findings from The Memento Generation and what they mean for brands, retailers and marketers trying to connect with a generation that sees shopping as both practical and emotional.