As Head of Retail, Lifestyle & CPG at Snap Inc., Rachel is at the forefront of how brands connect with Gen Z and Millennials. She specialises in using innovative digital experiences to help the UK’s largest retailers unlock tangible business value. Having navigated digital transformation across Beauty, Finance, and Gaming at Google and Microsoft, Rachel brings a unique perspective to the industry. She focuses on how tech-centered solutions can be harnessed to unlock new revenue streams and drive lasting brand loyalty.