Understanding Human Culture Using AI

What if you could see inside the matrix of human culture in real time, spotting micro trends and shifts in behaviour before they become mainstream? Featuring EntityX, whose machine learning platform delivers deep cultural intelligence to some of the world's biggest brands, and Ipsos, one of the world's leading research companies, this session explores how AI is giving advertisers an unprecedented understanding of what people care about and why, enabling communications that are more targeted, more personalised, and genuinely relevant.