Tom Quick is the founder and CEO of EntityX, a cultural intelligence platform that maps human culture in real time, transforming how global brands and agencies understand audiences and reach them through addressable media. Over 30 years in digital technology, he has built data-driven solutions for some of the world's most recognisable organisations, including Google, Unilever, EE, The Guardian and the BBC, in tech leadership roles at agencies such as Poke (later acquired by Publicis) and at the companies he has founded. A computer scientist by training, he has spent his career on the problem now at the centre of the AI moment: grounding machines in real, explainable data about what people actually care about, so what they produce is genuinely relevant rather than guessed.