Cultural infrastructure, sports stadiums and commercial developments need to be more adaptable than ever before to connect to the broadest range of audiences and maximise the return of investment. But a new approach is needed to develop transformative experiences for them. This talk will highlight the incredible opportunity for these sectors and share a new model to better develop the experiences that will drive them forward.


Devonshire Square (UK House (Sir Devonshire Square Hotel))
June 4, 2026, 10:30 - 10:45 AM