Alex is co-founder of experience advisory and design lab Interval. Where he draws upon his over 20 years of multidisciplinary, design & innovation experience to deliver experience-led strategies, prototypes and masterplans that consider all experience dimensions in concert. Resulting in transformative and deeply human customer and visitor experiences for ambitious companies, developing adaptive spaces across the built environment.
The process to develop these spaces in the sports, tourism, retail and cultural sectors is fragmented and can often fail to connect original ambition with operational success. Interval has been designed to develop experience strategy that solves for this.
Prior to Interval Alex was CXO at the experience technology company Disguise building out the in-house design team, leading market expansion strategies and working across projects including The Lightroom, Intuit Dome and Sphere. Earlier in his career he spent over 10 years working at 2 of the world’s leading experience design and innovation agencies - R/GA and AKQA delivering experiences for companies including Nike, Beats by Dre, Siemens and Google.