As creator collaborations explode in both scope and complexity, one question remains unresolved: What is fair pay? The industry often answers this with a ‘finger in the air’ approach, fuelling pay disparity and inequity. The debate over what creators are truly worth has become outdated and fragmented—yet it’s a conversation brands can no longer afford to ignore. This session brings together leading voices shaping the creator economy: Grace Beverley, Entrepreneur & Digital Broadcaster, and Charlotte Stavrou, Founder & CEO, SevenSix Agency. Moderated by Born Social’s Lucy Edgerley, we’ll dive into the challenges surrounding fair compensation, and the emergence of new data-powered valuation technologies that could hail the end of the pricing wild west. Join us as we explore a new blueprint for fair pay and the untapped potential of pricing standardisation in the age of AI.