Catherine Comerford is Group Head of Business Development for Advertising & Agentic Commerce at Klarna, where she works at the forefront of one of commerce's most profound shifts: the rise of AI agents as autonomous buyers. With over five years at Klarna, Catherine has built and commercialised revenue models spanning commerce media, search, ads, and affiliate across global markets. Today she leads Klarna's strategic response to agentic commerce: designing the go-to-market strategy for a world where an LLM, not a human, may be your most important customer.