What happens to a brand when the consumer is no longer human?
AI agents are already autonomously researching, comparing, and executing purchases on behalf of their users. The traditional marketing funnel — built around human attention, emotion, and loyalty — is collapsing. Welcome to the age of Agentic Commerce, where your most important customer might be a Large Language Model.
Rory O'Neill of Checkout.com will be joined by retail and fintech leaders from Sainsbury’s and Klarna to interrogate what this shift really means for brands. How do you stay discoverable to a machine? Who's accountable when an AI spends someone else's money? And what does checkout infrastructure look like when human intent is removed from the equation entirely? If a machine makes the choice, does brand loyalty still exist?