Gemma Cropper is a strategic partnerships, communications and events leader with over 20 years’ experience delivering complex partnerships, brand strategy and high-profile campaigns across the music, tech and social impact industries. In her role at The BRIT Awards and Mercury Prize, she oversees cross-functional delivery, sustainability initiatives, and long-term strategic development across two of the UK’s most iconic music brands.
Previously, she led music industry partnerships at Google UK and has worked with organisations including Viacom, Sky, BT, War Child UK, Comic Relief, EMI Music and UNICEF. Her work focuses on building impactful partnerships, projects and campaigns at the intersection of culture, creativity and social impact.