THE NORTH IS NOW: From Mercury to Momentum

Devonshire Square (UK House (Sir Devonshire Square Hotel))

June 2, 2026, 12:00 - 12:25 PM

THE NORTH IS NOW: From Mercury to Momentum

How the North of England is reshaping the UK music industry. From the Mercury Prize and MOBO Awards moving North, to the rise of new regional infrastructure, export offices and creative investment - the centre of gravity in UK music is shifting. Join us for a conversation hosted by BBC Radio 1’s Maia Beth exploring what this new era means for artists, industry and audiences alike - and why the future of UK music growth can’t be built from London alone.

THE NORTH IS NOW: From Mercury to Momentum | SXSW London ...