Maira Genovese is the Founder and CEO of MG Empower, a global integrated marketing agency delivering Influencer Marketing, Social, Brand Experience, Strategy and Creative across the UK, North America, EMEA and LATAM.
Twenty years ago, Maira moved from Brazil to London with a vision and no funding, and built MG Empower from a coffee shop table into a multi-million-pound global agency. Born from the early insight that influencers would become the advertisers of the future, the agency has grown into a creative ecosystem working with brands like Chopard, TikTok, Dior, Bumble, Unilever, Nespresso, Campari, Sol de Janeiro and SKIN1004, delivering multicultural campaigns that blend creativity, data and purpose.
Maira has led the business through acquisition, buyback and full restructure, emerging sharper, stronger and fully independent. She is a recognised voice in the industry for her purpose-driven leadership and commitment to female empowerment, and has been celebrated by The Drum, the Stevie Awards and Campaign's 40 Over 40. She is an Associate Partner of the World Woman Foundation, Ambassador for Gerando Falcões and Trustee of the Brazilian Friends Foundation.