Rich Morris is Head of Product at Sainsbury’s, leading Argos Digital Channels and the evolution of customer-facing experiences across web and app. He focuses on building high-quality, customer-centric journeys that drive both engagement and commercial outcomes at scale. Rich is currently helping to shape the transition to AI-native experiences, embedding intelligent capabilities across discovery and decision-making across Technology. Rich has a keen interest in the future of agentic commerce, exploring how autonomous agents can transform how customers shop and interact with retail platforms.