Ross is a Creative Director and multidisciplinary design leader with a background spanning branding and identity, experiential, VM and immersive brand design. As Senior Creative Director at MG Empower, he leads the development and execution of global campaigns and experiences that connect culture, creativity and commerce.
With expertise in both strategic thinking and hands-on execution, Ross has curated standout brand experiences across multiple international markets, combining a deep understanding of local cultures with globally resonant creative direction. His work spans product and store launches, large-scale brand immersions, retail activations and citywide takeovers — delivering experiences that feel both culturally relevant and commercially impactful across the beauty, lifestyle, technology and entertainment sectors.
Recognised for award-winning work in the retail and experiential design industry, Ross brings a uniquely rounded perspective shaped by experience from both agency and in-house positions.