Keke Hammond is a powerhouse in the African entertainment industry, serving as the CEO of Road14 Studios, a full-service creative, media and talent agency dedicated to amplifying the representation of the African child. She is also the Chief Operating Officer of Flytime Promotions, the force behind Flytime Fest and Rhythm Unplugged, West Africa’s longest-running music festival. With over 22 years of experience, both on stage and behind the scenes, she has played a pivotal role in shaping the industry’s landscape.
Nicknamed the “Engine Room,” Hammond’s meticulous planning, strategic vision, and execution have been pivotal to Flytime’s growth. She drives operational efficiency, strategic expansion, and financial oversight, ensuring seamless coordination across all departments to maintain Flytime’s position as a leader in live entertainment. Under her leadership, the festival has evolved from a one-day show to a five-day experience, introduced diverse seating options, including disability access and on-stage experiences, and launched “The Future”, a platform for rising stars aged 12-17 that has attracted global brands eager to discover the next generation of musical talent.
Information for mentees:
- Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
- We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.