Materials have always defined human progress.
Now, a new era is emerging.
Join SurpRice for a provocative conversation on how consumer demand, cultural shifts, and government regulation are accelerating the race to develop next-generation materials beyond fossil-fuel synthetics like PVC and PTU.
For years, industries have talked about replacing fossil-fuel-based materials like PVC and PU and yet most alternatives have failed when faced with the realities of cost, consistency, performance, and scale. Until now.
This session explores why the next generation of materials is finally ready for industrial adoption, and how breakthrough innovation is transforming agricultural waste — currently burned into the atmosphere across millions of hectares of South Asian farmland into premium, scalable materials for fashion, interiors, automotive, and beyond.
Introducing SurpRice’s patented rice cultivation-waste technology, developed using advanced Italian manufacturing systems, this is not a conversation about future possibilities. It is a conversation about materials that are ready now and the industries bold enough to move first.
Drawing on SurpRice’s journey from laboratory proof-of-concept to patented industrial process, this session will challenge the conventional narrative that sustainability requires compromise.